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Deadpool's Unique Social Media Marketing Approach

Deadpool's Unique Social Media Marketing Approach

Marketing and promotion for movies have been integrated into our daily lives, from an increase in TV advertising and brand partnerships to paid influencers.

A great example of an integrated marketing campaign can be found in that of unlikely superhero Deadpool, played by Ryan Reynolds. It stands out by embracing guerrilla-style social media marketing that embodies the spirit of the character.

Three of Deadpool’s marketing tactics to embrace:
1. Find the unique audience.
2. Connect with an unlikely brand/organization.
3. Kick up your ambassador’s efforts a few notches, just as Ryan Reynolds has done with his social media.

Originally posted on The Oklahoma 100.

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